We put the first band in South Carolina on the Internet in 1994.
Late in 1994, we did the first live broadcast of a band in South Carolina. This band had been playing blues in Charleston, SC for almost 20 years and had gotten not a single bit of radio play.

Net Benefit:

Suddenly, they are getting radio play not only in Charleston, but in San Francisco, Chicago, and getting gigs in Key West, New Jersey, Ohio, etc.